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BUILDING TOURISM BRANDS TO TACKLE GLOBAL CHALLENGES.

#AMPLIFYYOURIMPACT

A FRESH APPROACH TO LEVERAGE TOURISM TO SCALE POSITIVE IMPACT.

THE RESULT; A JOURNEY BEYOND SUSTAINABILITY.

With over 15 years of hands-on, applied experience; from developing, owning and operating her own barefoot-boutique hotel and international grass-roots charity to advising and consulting for leading travel brands around the world. Amy has been widely recognised for demonstrating, first-hand, the huge impact that can be achieved through tourism.

Her expertise in developing stronger ties with local heritage, people, place and communities, whilst finding efficiencies and amplifying what is already being achieved, to create opportunities for all stakeholders is truly impressive. Passionately believing that intelligent sustainability needn't cost the earth, but is, in fact, good for business.  

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Amy is recognised as an international leader in the field of “responsible tourism”, successfully combining commercial tourism businesses with philanthropy.
— Tony Charters, Tourforce
She may be young, but she is one of the most respected social entrepreneurs in the tourism industry.
— ISHC (International Society of Hospitality Consultants)
An individual who has made a very positive impact in the industry and her passion for responsible tourism is evident in the work she has accomplished.
— Jonathan Worsley, Bench Events
Amy is a global leader in her field and a highly respected consultant within the tourism industry. She has won every major tourism and hospitality award in the world for her work.
— Professor Ross Dowling OAM PhD GAICD

INTERNATIONAL AWARDS:

Internationally recognised across the travel & tourism and entrepreneurial business sectors; here are just a few highlights of the awards bestowed upon Amy.


World Travel & Tourism: Tourism for Tomorrow, Las Vegas  
10 x Conde Nast Traveler: World Savers Award, New York & Singapore
Travel & Leisure: Global Vision Award, USA
Responsible Tourism Award, London
Sunday Times: 100 Best Hotels of the World, London

IHIF (International Hotel Investor's Forum) Young Leader, Berlin
Young Social Entrepreneur of the Year, UK
Women in Ethical Business, London
Social Entrepreneur of the Year, UK
"30 Under 30" - Professionals to Watch in London

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an internationally renowned leader, Speaker, Advisor & ENTREPRENEUR

 

A MUCH SOUGHT AFTER KEYNOTE SPEAKER ON THE GLOBAL IMPACT OF PURPOSE DRIVEN, SUSTAINABLE BUSINESS AND A NATURAL BORN LEADER WHO SEES BUSINESS AS A TOOL FOR GOOD

Amy defined what makes a “social entrepreneur” long before the term became "de rigueur". From the moment she started on her entrepreneurial journey in business, after an inspiring gap year as an 18 year old, she was certain that life was about having a net positive impact.

Driven by this purpose in life, she inspired her husband, Neal, to move to Mozambique to develop, build & create an eco-boutique hotel, Guludo Beach Lodge with the local community, that would go on to become a multi-award winning business, held up as a shining example and case study on the sustainable impact that it is possible to achieve in the travel & tourism industry; from a 24 bed property, more than 25,000 people are being lifted out of poverty. Using an innovative approach to charitable giving, Amy founded a UK registered charity, Nema Foundation, to achieve these goals.

Amy’s passion for impact, purpose driven businesses blows your mind, when she shares her thoughts on the many amazing ways entrepreneurs can “walk the talk” and lead by example to create a more sustainable approach to some of the many global challenges facing the world today.

Now a mother of 2 small children, today her drive & purpose have become even more focussed; how can we (entrepreneurs) create a more balanced & sustainable world for the next generation. Amy truly believes that the  Travel & Tourism industry can and should play a key role in defining the answer to this question and created rippl. (previously Beyond Sustainability) to achieve this.

The future will be a much brighter place if we all take the lead from Amy. Watch this space, some big ideas are being formed.

When a brand makes us feel something, we carry it with us.
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Guludo Beach Lodge

 
Too young to be embarrassed by their own idealism, and determinedly deaf to all the cynicism. They didn’t know enough to know that what they proposed was impossible, and so they did it.
— Charles Foster, 2007
 
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Tourism has unparalleled potential to help address world issues; poverty, injustice, climate change and so much more...
This is what drives me, sets my heart alight and defines my journey.
— Amy Carter-James
 
 

Get In Touch

If you're in the tourism & hospitality sector and would like some advice, or to discuss the ways in which I can help you, do get in touch, I'd love to chat.